Over the last 20 years, i have worked on numerous brands, corporate identity and simple logo projects. I have to admit that not all projects are created equal, but these are some of my favourites.
Hug a tree challenge
A campaign for Tree Canada and Majesta Tissues.
Red Tent Corporate Identity
An identity made for a good friend of mine who owns a trading place with her two best friends. A trading place for mainly women, to share items, trade goods and also love.
Lose Your Readers Logo Program
This program identity was developed for Alcon, the maker of new multi-focal contact lenses. This program is a rebate program when new users buy contact lenses in bulk.
Working with various packaging brands enables me to extend a similar approach when it comes to creating display graphics in store. At store level, displays are meant to be the vessel that carries the brand and should be eye-catching and standing out.
Koena Probiotics Display Launch 2018
Koena is a new probiotic product from Sandoz. They just launch in Spring 2018 and these are the final in-store displays for all over Canada.
Get Smooth This Spring 2017 Displays
Creating a spring display for Schick Razor mix brands.
CAREFREE RELAUNCH 2016
Creating new display graphic for the new tagline: FREE TO BE YOU.
HYDRO SILK RELAUNCH 2017
Relaunching program to introduce the new packaging design with a bonus Skintimate shave prep.
BRITA ME TO WE 2016
BRITA's ME TO WE program - to give clean water to some neighbourhood in Kenya. Includes the creation of the special display design and product sticker.
BRITA ME TO WE - initial design options
BRITA HOLIDAY DISPLAY 2015
PLAYTEX BABY AT BABIES R US 2015
Playtex Baby's annual program with Babies R Us with a contest to win prize money and Playtex products.
OTRIVIN NASAL SPRAY LAUNCH PROGRAM 2014
Otrivin Saline launched a new nasal spray for severe congestion with new packaging design. Task includes creating new in-store display and new product icons.
OTRIVIN JUST FOR LAUGHS PROMO 2013
Promoting 'Breathe better' with Otrivin with a joint promo program with Just For Laughs.
GLAD BACK TO SCHOOL 2016
Glad pallet display to promote the fun Disney character packaging.
GLAD FOOD STORAGE BACK TO SCHOOL 2017
Two concepts for Glad Back to School program.
Shoppers Marketing may consist of print marketing pieces such as in-store shelf blades, simple wobbler, direct mail, brochures, product catalogues, posters and digital brochures. I am super comfortable making my own dielines and simpel direct mail structures. I know my Pantone colours and also mixing my own colours.
Snuggle - More Softness, Less Ironing Campaign.
Our team developed a simple necktag to promote the new promotion for Snuggle that includes an instant rebate program. I explored and created various necktag dieline options.
Lose Your Readers - Alcon Multifocal Program
Alcon is the maker of Dailies® Total1, Dailies® and Air Optix® contact lenses. This time, they want to promote the use of Multi-focal contact lenses to their aging consumer. Rather than using a multi-focal reading glasses, Alcon offers variety of multi-focal contact-lenses. With this program, new users can get rebates when buying products in multiples.
Green Giant Fall Promotions with New Cauliflower Products
To promote the new Cauliflower product lines, we developed a campaign that triggers multiple purchases and in-store promotions in the form of IRC and in-store Shelf blades.
Heart and Stroke Lottery Promo Brochures
As a special promotion, we created a brochure for the Time of your life Lottery in 2015.
Flonase Launch Brochure
To launch the new allergy relief, GSK’s Flonase created a in-store program and XM. This brochure with a special dieline is the take away during the XM program in malls all over Canada.
Various print advertisements and campaign done for newspaper, magazine and fsi.
Nutella Christmas Recipe Print Ads
Nutella is promoting its multi-tools and launched it with a breakfast recipe for many publications during the holiday seasons 2018.
Heart and Stroke Lottery 2015 Metro print ads
To support the big lottery, Heart and Stroke Lottery launched in the Metro Toronto in May 2015. In the next couple of months I was busy with the rest of the print ads in many other publications such as Chatelaine, Globe and Mail.
Various Small Print Ads 2012-2016
Some of these creative pitches did not go through for numerous good reasons (budgeting and tactical issues). I cherished all the work done and to me they all have their merits.
National Donut Day Concept for Weston Bakery
Starting from 2017, Weston Bakery began to promote its ‘other than bread’ products, such as their in-store donut, cupcakes and bread. This project will remind shoppers to buy donuts prior to the National Donut Day.
Strategy magazine celebrating its 25th anniversary and asking the creative industry to pitch in concept of cover. This is my illustration for the cover concept - 25 years of technology in Canada.
BRAND & PACKAGING
Having to work in a leading brand agency in Asia, I gained experiences from many international brands and accounts. Many of them are translated into more than 2 languages and various markets have their niche and trends. Also learned a lot about special printing, technical aspect and different media such as rotogravure and flexo.
Tim Hortons Christmas Original Blend Canister 2018
Tim Hortons is a Canadian brand that is very much loved by all Canadians and it is an honour to be a part of this Canadian brand. This is a special Christmas Canister for the Holiday Season 2018. Another agency did their cups and box packaging, and my task was to implement their holiday looks into the canister. I had so much fun making the canister options and look.
Schick Holiday Boxes 2018
I have been assigned to design the holiday boxes for Schick Razor brands for both US and Canada markets since 2016. Over the years, they still retain the designs with minor tweak as they are doing so well in both countries.
Schick US Holiday Box Open Window Concept
These are initial ideas for the open window concept, with special window dielines.