Over the last 20 years, i have worked on numerous brands, corporate identity and simple logo projects. I have to admit that not all projects are created equal, but these are some of my favourites.
Hug a tree challenge
A campaign for Tree Canada and Majesta Tissues.
Working with various packaging brands enables me to extend a similar approach when it comes to creating display graphics in store. At store level, displays are meant to be the vessel that carries the brand and should be eye-catching and standing out.
CAREFREE RELAUNCH 2016
Creating new display graphic for the new tagline: FREE TO BE YOU.
HYDRO SILK RELAUNCH 2017
Relaunching program to introduce the new packaging design with a bonus Skintimate shave prep.
BRITA ME TO WE 2016
BRITA's ME TO WE program - to give clean water to some neighbourhood in Kenya. Includes the creation of the special display design and product sticker.
BRITA ME TO WE - initial design options
BRITA HOLIDAY DISPLAY 2015
PLAYTEX BABY AT BABIES R US 2015
Playtex Baby's annual program with Babies R Us with a contest to win prize money and Playtex products.
OTRIVIN NASAL SPRAY LAUNCH PROGRAM 2014
Otrivin Saline launched a new nasal spray for severe congestion with new packaging design. Task includes creating new in-store display and new product icons.
OTRIVIN JUST FOR LAUGHS PROMO 2013
Promoting 'Breathe better' with Otrivin with a joint promo program with Just For Laughs.
GLAD BACK TO SCHOOL 2016
Glad pallet display to promote the fun Disney character packaging.
GLAD FOOD STORAGE BACK TO SCHOOL 2017
Two concepts for Glad Back to School program.
Various print projects include creating marketing kits, direct mail, sample programs, catalogs and brochure. Some are given creative freedom and others may have budget constrains.
Various print advertisements and campaign done for newspaper, magazine and fsi.
Some of these creative pitches did not go through for numerous good reasons (budgeting and tactical issues). I cherished all the work done and to me they all have their merits.
Strategy magazine celebrating its 25th anniversary and asking the creative industry to pitch in concept of cover. This is my illustration for the cover concept - 25 years of technology in Canada.
BRAND & PACKAGING
Having to work in a leading brand agency in Asia, I gained experience from many international brands and accounts. Many of them are translated into more than 2 languages and various markets have their niche and trends. Also learned a lot about special printing, technical aspect and different media such as rotogravure and flexo.
I am addicted to do modern calligraphy since I bought my first ever pen nib last year. I have been doing some holiday cards and wedding requests and it has been a treat!
Angel City Choir
Modern Calligraphy logo for Angel City Choir trip to Carnegie Hall in 2014.