Schick Hydro Silk is Edgewell Personal Care's (previously Energizer Personal Care) leading women's razor product. From its first launch in 2010, Hydro Silk now has three main razors: Hydro Silk Base, Hydro Silk Trimstyle (with a trimmer head) and Hydro Silk Disposables.
The objective of the Hydro Silk Relaunch Program is to promote the three redesigned packaging look displays and to create a special pack with a bonus Skintimate shave prep. The new 'snow white' packaging has a clean, simple and modern look with white as its main colour face and three different colour coding of each products (base, trimstyle and disposables). With this in mind, I created several design options using mainly their primary colours (Purple, Blue and Bluish Purple).
At the end, the client followed my recommendation to use their 3 primary colours as their Bonus packaging colours and a simpler design version for the display.
The final displays and bonus packaging box designs.
These are the design options presented to the clients.