FAIRLIFE CANADIAN MILK CAMPAIGN

CLIENT: COCA-cola Canada

Canadian consumers did not receive this new milk brand well when it was first launched, as it was perceived as a US dairy product. In this new relaunch campaign, our team was tasked to promote Fairlife as the better taste and quality milk now produced by Canadian Dairy farmers. I was the lead Senior Art Director for this national campaign, rolling out to about 50 POS items such as various displays, in-store items and multiple advertisements.